For immediate release
Hounds Black Vodka Signs National Distribution Deal with Trajectory Beverage Partners
February, 2019 (Toronto, Ont.) – Hounds Black Vodka announces today a multiple-year national distribution deal with Canada’s preeminent alcohol distributor, Trajectory Beverage Partners. The deal comes on the heels of Hounds’ 149% growth last year and will propel the brand’s national expansion strategy forward. Currently, Hounds is available at the LCBO in Ontario, and at La SAQ in Québec for $35.
“We are looking forward to taking our brand Canada-wide with Trajectory,” said Andrew Kirby, Co-Founder and President, Hounds Vodka. “We’re very proud of our made-in-Canada vodka – Hounds is truly unlike anything else in the market and we are thrilled that Canadians across the country will now be able to experience this unique, smooth, mineral-infused vodka that is sure to become a staple in their spirits repertoire.”
Trajectory brings 30 years of experience working with Canadian and international alcohol brands to the partnership and will focus its distribution efforts on building Hounds’ market success, while effectively reaching new consumers across the country.
“With vodka continuing to be the highest volume of spirit sales in Canada, it’s evident that there is an increasing demand for new and innovative products within this category,” said Tim McChesney, Senior Vice President, Marketing & Strategy, Trajectory Beverage Partners. “We are excited to work with a Canadian partner that brings edge, sophistication, and a distinct offering to the table – Hounds is truly a game changer.”
Hounds is North America’s only premium black vodka. The innovative infusion of Fulvic trace minerals and humic acids paired with the triple distilled and twice filtered process give Hounds its distinct black colour and flavour. Highlighted tasting notes include hints of soft wheat and vanilla, with slight citrus. Hounds has a velvety feel on the mouth and a finish that is quick and soft, lingering with sweetness.
Since its launch, Hounds has fostered a robust PR and marketing strategy, establishing brand and consumer awareness in both Ontario and Québec through a partnership with NKPR. Due to high-customer demand, Hounds has partnered with prestigious bars and restaurant groups across Ontario and Montréal such as The McEwan Group’s One Restaurant, INK Entertainment’s Sofia Yorkville, Grumman ’78 and many more, while activating alongside national lifestyle and hospitality brands such as Equinox and The Hudson’s Bay Company. Hounds also had the opportunity to own one of Toronto’s most highly coveted events in 2018 – Film Festival Countdown – where international tastemakers, celebrities, media, and influencers experiences the brand first hand through custom cocktails. All activations and on-premise events supported the development of an online community of faithful followers on Hounds’ Instagram channel (@HoundsVodka) – a forum for discussions around style, culture, and more.
To amplify the brand’s national expansion strategy, Hounds and Trajectory will embark on a West Coast sales and educational tour led by Hounds’ co-founder and president Andrew Kirby later this year. The tour will focus on engagement within the bartender and hospitality community. More details will be revealed shortly.
About Hounds Vodka
Hounds is North America’s only premium black vodka. Proudly Canadian, Hounds was founded in 2013 by Four One Six Vodka Limited Group, led by Andrew Kirby, and is now produced in Newfoundland by Rock Spirits. A proprietary formula of fulvic minerals and humic acids, and a triple distillation and twice filtering process, makes the normally clear liquid black. Crafted using Ontario-grown corn, Hounds is produced in accordance with Health Canada requirements. Its taste profile is highlighted by hints of soft wheat, vanilla, and slight citrus, with a velvety feel on the mouth and a finish that is quick and soft, lingering with sweetness. Currently, Hounds is available at the LCBO in Ontario, and at La SAQ in Québec for $35.95. For more information visit www.houdsvodka.com
About Trajectory Beverage Partners
Trajectory Beverage Partners (www.trajectorybeverages.com) is the sales and marketing agent for top selling international brands in all regions of the country as well as being a distributor in the western provinces. These recognizable brands include Josh Cellar Wines from California, Fat Bastard wines from France, Kaiken wines from Argentina, Barcelo Rum from Dominican Republic, Malfy Gin from Italy, Marston’s beers from England, Anciano wines from Spain, Francois Lurton wines from France and Argentina, Tequila Rose from the United States, Rossi D’Assiago Limoncello from Italy, Glengoyne whiskies from Scotland, Blue Nun wines from Germany, Edinburgh Gin from Scotland, Brick Brewing from Canada (Waterloo and Landshark), SoCIAL LITE coolers from Canada, 20 Bees, FRESH, EastDell and Lakeview Cellars wines rom Ontario, Backyard Vineyards from British Columbia and numerous others.
For more information, please visit: https://www.houndsvodka.com/
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